Patricia Heasler
Work Experience
Financial Advisor for UBS Financial Services, Inc.
May 2007-present: UBS Financial Services, Inc., Kennewick, WA
Serving as a Financial Advisor to individuals, small businesses, and corporations offering wealth management, retirement plans and brokerage services. Organized speaking engagement for Senator Phil Gramm, vice-chair, UBS Investment Bank for preferred clients and TRIDEC (Industrial Development Economic Council).
Business Development for Northwest Public Radio
March 2004 - May 2007: Washington State University Dept. of Telecommunications & Technology, Northwest Public Radio, Richland, WA
Manage marketing on-air & web based promotions and branding for businesses in southeastern Washington for a network of 13 public radio stations owned and operated by Washington State University. Job duties include sponsorship development, management of events, and marketing the network to multiple stakeholders. Successfully increased marketing partnerships in my area of responsibility by more than 200%.
Marketing for Costco Wholesale
July 1999 - Present: Confidential, Kennewick, WA
Responsible for membership development and increasing business accounts. Also, built strong relationships and sponsorships with area businesses and chambers for events and networking. In a three-month campaign, increased paid memberships by 1300 members in a population base of 180,000 in southeastern Washington and northeastern Oregon. Served as president of the Costco Employee Association, co-chair of Childrens' Hospital Golf Tournament and co-chair of Tri-Cities Earth Day.
Executive Director and Foundation Director
May 1987 - July 1999: PS Heasler & Associates, Richland, WA
Provided marketing, sales and communication strategies for a group of clients including the Olympic Pipeline Company, United States Cellular, Washington CEO Magazine, Pasco Chamber of Commerce, Tri-Cities Cancer Center, WA State Good Roads & Transportation Association, WA State Association of Plumbers, Heating & Cooling Contractors, and the PIE Industrial Trade Show-the largest show in southeast Washington state for 10 years. Worked with a diverse set of boards of directors in the implementation and achievement of goals, projects, and initiatives.
Special Projects Manager for McClatchy Newspapers
May 1984 - May 1987: Tri-City Herald Newspaper/Triad Publishing, Kennewick, WA
As special projects manager, I supervised and directed a staff of six responsible for specialty publications for seniors, business, telecommunications, and community organizations. Served as account executive and on community committees representing the newspaper. Responsibilities included targeting niche interests and creating multi-media promotions for both the newspaper and printing divisions.
Community Outreach/City Newsletter Editor
August 1982 - May 1984: City of Richland-Public Library, Richland, WA
Responsible for community relations & marketing for the Richland Public Library including production of the City of Richland's newsletter which was mailed out to 26,000+ households in the city. Included coordinating and writing for multiple department heads, photography and work for the City Council and City Manager.
Education
Washington State University MBA, Richland, Washington
Master's of Business Degree, MBA
Beta Gamma Sigma
Whitman College, Walla Walla, Washington
Bachelor of Arts Degree in the History of Art, BA
Community Involvement
- WA State Centennial Pacific Summit Committee-Served as chair of exhibition on technology and organized the Congressional Reception in Tri-Cities with members of Congress, the Senate and heads of state from around the Pacific Rim
- President-elect of Pasco Kennewick Rotary Club. Participated in a Rotary Friendship Exchange to India in January 2006
- Received Chinook Award, a regional advertising award for multi-media campaign for promoting the Products Industrial Exposition (PIE) — an economic development project of the 4 area chambers, 4 cities, 4 port districts and Washington State Dept. of Trade
- Richland Library Foundation — Board member
- Washington East Opera — Board member
- Mid-Columbia Symphony — past Board member and chair of 60th Year Celebration
- Ice Age Floods Institute — member
- Friends of Badger Mountain — member
Hobbies & Interests
Have traveled to the Mid-East, Europe, Greece, Egypt, China, India & Turkey